Back to Selected WorkTrailcam app
App for managing trailcameras
UX, UI, Visual design, Mobile app
Trailcam is a mobile app which gives the user easy access to information from trail cameras or camera traps (remote cameras placed in nature).
The goal is to help trail camera (trail cam) owners, groups, organizations, and wildlife professionals in the domain of wildlife observation, nature conservation, and animal protection and rescue.
My aim in designing the application and its brand identity was to help bring to market a truly user-friendly app that would benefit wildlife and the environment.
Challenge
The app had many features, but we had to focus on the most important ones so that the design and development could remain manageable and a minimum viable product (MVP) could be rolled out as soon as possible.
To reach our goals, the mobile app needed to
- support many trail cams from different brands. (Sometimes, companies producing trail cams have mobile apps, but they usually support only their own products.)
- support Android and iOS platforms to be convenient to users and groups whose members have different types of devices.
- have features like instant notification and easy access to the received information and data so that the users could be informed and could act promptly.
- assist with the work of users and organizations: team communication, shared responsibilities for the trail cam, organizing events (e.g. animal rescue missions), and community building.
- be able to manage users with different authorities (e.g. cam owner, invited users).
The brand identity needed to represent the connection with nature and trail cams. It had to meet the requirements of the mobile platform yet be flexible enough to be used for offline materials too.
Solution
Initially, we gathered all the information we could, talking with members of groups who are active trail cam users. With these insights, we prioritized the most important features that needed to be in the app. I started to work on the user flow with a focus on easy access and intuitive usage.
I followed an iterative process of quickly building prototypes, testing them, and continuously aligning with my teammates.
In the next phase, I worked on the final high fidelity screens and the brand identity simultaneously.
The goal was to create a brand identity that is, on the one hand, uplifting – referring to the excitement and curiosity that a viewer can feel when they catch sight of an animal. On the other hand, it has some seriousness - referring to the earnest work these organizations do. Still, it has to be fresh, contemporary, and distinctive.
My role
User Flows, Sketching, Wireframing, Prototyping, Visual Design, Dev Handoff
I was the designer of the project, and I collaborated closely with a team of two developers and a project manager, brainstorming ideas and solving problems together.
Development was outsourced, so I also aligned with the external developer from the beginning.
Challenge
The app had many features, but we had to focus on the most important ones so that the design and development could remain manageable and a minimum viable product (MVP) could be rolled out as soon as possible.
To reach our goals, the mobile app needed to
- support many trail cams from different brands. (Sometimes, companies producing trail cams have mobile apps, but they usually support only their own products.)
- support Android and iOS platforms to be convenient to users and groups whose members have different types of devices.
- have features like instant notification and easy access to the received information and data so that the users could be informed and could act promptly.
- assist with the work of users and organizations: team communication, shared responsibilities for the trail cam, organizing events (e.g. animal rescue missions), and community building.
- be able to manage users with different authorities (e.g. cam owner, invited users).
The brand identity needed to represent the connection with nature and trail cams. It had to meet the requirements of the mobile platform yet be flexible enough to be used for offline materials too.
Solution
Initially, we gathered all the information we could, talking with members of groups who are active trail cam users. With these insights, we prioritized the most important features that needed to be in the app. I started to work on the user flow with a focus on easy access and intuitive usage.
I followed an iterative process of quickly building prototypes, testing them, and continuously aligning with my teammates.
In the next phase, I worked on the final high fidelity screens and the brand identity simultaneously.
The goal was to create a brand identity that is, on the one hand, uplifting – referring to the excitement and curiosity that a viewer can feel when they catch sight of an animal. On the other hand, it has some seriousness - referring to the earnest work these organizations do. Still, it has to be fresh, contemporary, and distinctive.
My role
User Flows, Sketching, Wireframing, Prototyping, Visual Design, Dev Handoff
I was the designer of the project, and I collaborated closely with a team of two developers and a project manager, brainstorming ideas and solving problems together.
Development was outsourced, so I also aligned with the external developer from the beginning.
Results / Takeaways
I was able to finish designing every element and screen of the project on time, according to our roadmap. I’m happy that, as a team, we were able to find solutions that tackled the initial and later challenges.
My role in the project ended with the phase of developer handoff.
As a result of resigning from my job, I couldn’t follow the next phases, like the final part of development, testing and launch.
Working on this app was a great experience for me, and I learned a lot about the whole process of designing a mobile app.
I hope the app will be successful, and I feel confident that it will be a valuable tool for the users and a big hit among nature lovers.
Results / Takeaways
I was able to finish designing every element and screen of the project on time, according to our roadmap. I’m happy that, as a team, we were able to find solutions that tackled the initial and later challenges.
My role in the project ended with the phase of developer handoff.
As a result of resigning from my job, I couldn’t follow the next phases, like the final part of development, testing and launch.
Working on this app was a great experience for me, and I learned a lot about the whole process of designing a mobile app.
I hope the app will be successful, and I feel confident that it will be a valuable tool for the users and a big hit among nature lovers.
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